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Why would a hospital be on Facebook? In this digital marketing strategy case study of a hospital, see why having a digital strategy is so important and how it impacts your execution. What would be the marketing goal of a hospital? What leads someone to choose a specific hospital? What might a hospital specifically want to achieve on social media? What tactics may work Facebook?
Know the right questions to ask when trying to understand people’s motivation when making decisions, such as which hospital should I go to.
In this video, walk through the decision-making process when defining the goal, strategy, objectives and tactics for a hospital’s digital and social media marketing strategy. See what works plus what this hospital lacked in their strategy to help achieve their goals.
Find more case studies in our Digital Marketing Strategy course: Our courses are practical, hands-on and include tons of demonstrations that show you exactly how things work.
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Digital Marketing Strategy Case Study – Hospital | Why Would a Hospital be on Facebook?
digital marketing case study
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