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Myths and Realities of Data and Machine Learning in Marketing digital marketing analytics



Data and machine learning can help move the needle for brands, but it’s often challenging for marketers to know where to start—and what’s fact vs. fiction. In this talk at the BRITE ’19 Conference, Catherine Williams, chief data scientist for AT&T’s advertising and analytics company Xandr, will examine some myths and realities of data and machine learning in the marketing space—and how brands and enterprises can leverage these tools to accelerate their businesses.

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The BRITE conference on brands, innovation and technology is presented yearly by the Center on Global Brand Leadership at Columbia Business School.

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www.briteconference.com

www.gsb.columbia.edu/globalbrands

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Myths and Realities of Data and Machine Learning in Marketing

Myths and Realities of Data and Machine Learning in Marketing

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Myths and Realities of Data and Machine Learning in Marketing
digital marketing analytics
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4 comments

MAYanick 12/09/2021 - 3:12 PM

This is brilliant.

Reply
Nvai Yoiea 12/09/2021 - 3:12 PM

Way to throw Black Panther under the bus randomly. The analogy wasn't even that good.

Reply
utkarsh pande 12/09/2021 - 3:12 PM

good effort

Reply
Shibuto 12/09/2021 - 3:12 PM

Congratulations, fantastic and useful speech. Thank you

Reply

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