Home » Understanding Marketing Fundamentals | Marketing 101 Basics and Analytics digital marketing analytics

Understanding Marketing Fundamentals | Marketing 101 Basics and Analytics digital marketing analytics



Understanding Marketing Fundamentals | Marketing 101 Basics and Analytics **** Introduction To Marketing Series 🎯 Learn how to create profitable marketing in this free marketing training series ➡️

One of my all time favorite marketing expressions is… “the money is in the metrics”. Or another way to put it is… “the money is in the math”.

This is because marketing with metrics isn’t any better than gambling, or guessing, or “hope” marketing where you just throw a bunch of stuff out there and see what works (most stuff won’t!)

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This is why one of the single most important elements to marketing success is identifying and then laser focusing in on the RIGHT marketing metrics rather than letting yourself get distracted on inconsequential (whoa big word!) or otherwise unimportant numbers.

Because when it comes to digital marketing analytics and metrics there’s the stuff that may make you feel good for a minute or two (things like “likes”, “comments”, and “shares”) but won’t actually make you any real money.

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Which leads me to my final favorite marketing expression of the day… “you can’t feed your kids with ‘likes'”

So with all that said, time to dive into the video!

#marketing #digitalmarketing #marketinganalytics

***PS – Whenever you’re ready, here are the 2 best ways I can help you…
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13 comments

Lori Kandyba 14/09/2021 - 10:20 AM

Hi Adam, I am a Data & Analytics Lead for a hotel company and have been tasked with completely overhauling the analytics and reporting for our marketing dept. I have a limited background in marketing and was hoping you could recommend some resources (books, courses, etc.) for what would essentially amount to a crash course in marketing analytics to get me up to speed. Thanks!

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Alex Mateer 14/09/2021 - 10:20 AM

A few months ago I left my first job in Marketing. I started out as a Customer Service Rep & through ambition, I constructed an affiliates program for the company. Once it was presented (after a week), I was assigned my first ever Marketing Assistant position a long side my other role. Throughout my 5 months in the part time position, I ran several successful marketing campaigns, which resulted in roughly £2,000 / £3,000 worth of revenue per campaign. This has been my greatest achievement so far in life and I am eager for more. However, I'm concerned that my ambition will be taken advantage of again, does anyone have any advice for someone in my position?

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Gian Magapuro 14/09/2021 - 10:20 AM

I remembered attending a seminar and the speaker said that "Marketing is spending money, to earn more money!". That's long term thinking, ROI is key.

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Emmanuel Onoghojebi 14/09/2021 - 10:20 AM

Can I use neco results to enter university?

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Light 14/09/2021 - 10:20 AM

Great video! You explained the concepts really well but it would be more informative if you actually showed us how to calculate the CAC, CLV and the ROI with some real number examples.

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Ahmed munsur 14/09/2021 - 10:20 AM

you have course

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Pranab Behera 14/09/2021 - 10:20 AM

Adam can u tell me at what point we can realize now we know marketing and we can start digital marketing ? Btw you are giving very realistic and practical experienced content ,,,,, good job.

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YOREGMOE 14/09/2021 - 10:20 AM

I love when people are clear and easy to understand! The smartest people are those who simplify things!

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An Jan 14/09/2021 - 10:20 AM

This is brilliant content, thank you for what you are creating for your audience. You videos are one of the rarest no BS marketing tutorials on this platform. 🙂

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Corey Barton 14/09/2021 - 10:20 AM

So my question is do you have to own a business in order to be involved with marketing?

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saeed alshehri 14/09/2021 - 10:20 AM

Hello Adam .. Do you have online Course .

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Ben Franks & Lilly Lee 14/09/2021 - 10:20 AM

Nice work

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Anatolii Ulitovskyi 14/09/2021 - 10:20 AM

A lot of information online is outdated.
Some techniques don't work anymore, especially Black Hat SEO.
However, marketing knowledge that considers human psychology is forever actual.
Bunch of marketing books that were written over a hundred years ago still brings value because of the marketing foundation.
I like reading books whenever they were written, but I read the breaking news and last blog posts because they provide modern knowledge. I'm talking a lot about this on my channel.

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