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Who is Mike Cassel? Von Dutch’s Mike Cassel is a self-proclaimed outlaw. Learn about the original founder of Von Dutch, recently featured in Hulu’s crime series The Curse Of Von Dutch.
According to the New York Post, Michael Cassel is a self-proclaimed outlaw, and Vaughn is a surfer and model. Together they unearthed Howard’s artistic legacy and turned symbols into wearable clothing.
Von Dutch is the brand, not the person, and had a small following around the turn of the century. Cassel described Von Dutch as completely against the grain.
Who Is Mike Cassel? His Age Explored
After Kenny Howard, Mike Cassel became the owner of the Von Dutch clothing line.
Mike Cassel, the inventor of Von Dutch, is currently around 55 years old.
He and Robert Vaughn worked together to convert Howard’s visual icon into wearable clothing.
Von Dutch, the brand, had a limited following around the turn of the century. Von Dutch, the person, was totally against the te, according to Cassel.
Older people may remember a bizarre time in the early 2000s when Von Dutch trucker hats were at the height of fashion.
However, few people are aware of the terrifying story of the hugely popular label that Hulu’s new documentary has revealed.
For a time, Cassel struggled to raise funds to support the company’s growth. In November 2000 he hired Tonny Sorensen, a Danish entrepreneur and creative.
Sorensen is also a taekwondo champion and former Olympian. For a time he was Present and CEO of the company.
Mike Cassel Wikipedia Details
According to the Los Angeles Times, in April 2004, a US District Court judge upheld an injunction against Michael Cassel that prohibited him from using the Von Dutch Originals emblem.
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Due to an injunction, Cassel was previously barred from using the Von Dutch emblem or selling Von Dutch merchandise. Sorensen was still present of the company at the time.
Attorneys for Von Dutch Originals sa in 2004 that Mike Cassel signed a 2002 documentation renouncing his involvement in the company. According to Cassel, the signatures were forged.
Sorensen brought in French stylist Christian Audigier to boost sales, but he left the company in 2007.
Five years later, the Royer Group, a European shoe retailer, bought the brand in 2009 through its Luxembourg subsiary Royer Brands International S.a.r.l.
Since then, Kylie Jenner has tried — or at least some have perceived it — with varying degrees of success.
Mike Cassel – Von Dutch Net Worth
Mike Cassel Von Dutch has a net worth of $1.9 million.
Von Dutch is an American worldwe licensing company named after Kenny Howard, a Kustom Kulture artist and pinstriper.
Howard’s daughters sold the Von Dutch name to Michael Cassel and Robert Vaughn after his death in 1992.
Celebrities like Madonna, Britney Spears, Justin Timberlake and later Ashton Kutcher and Eric Church became fans of the clothing line in the United States.
Christian Audigier, a French stylist who helped popularize the brand before leaving in 2004, was instrumental in its success.
Hulu’s The Curse of Von Dutch: A Brand to Die For TV Report https://t.co/pJS7n9komd
— The Hollywood Reporter (@THR) November 18, 2021
What was Von Dutch worth?
Nowadays, it’s valued at around $11 million, according to wiki.ng.
Who owns the rights to Von Dutch?
But it wasn’t until 1996, when Mr. Howard’s daughters sold the rights to the Von Dutch name to Michael Cassel, a former drug dealer who pivoted to clothing design after serving four years in prison, that Von Dutch became the clothing company people know today.
Who is Von Dutch named after?
Von Dutch is an American multinational fashion brand posthumously named after Kenny Howard, a.k.a. “Von Dutch”, an American artist and pinstriper of the Kustom Kulture movement. After Howard’s death in 1992, his daughters allowed Ed Boswell to produce items using the Von Dutch trademark logo.
Whose Von Dutch?
Kenneth Robert Howard (September 7, 1929–September 19, 1992), also known as Dutch, Von Dutch, or J. L. Bachs (Joe Lunch Box), was an American motorcycle mechanic, artist, pin striper, metal fabricator, knifemaker and gunsmith.
What was Von Dutch’s real name?
Von Dutch was the pseudonym of Kenny Howard, an American motorcycle mechanic, artist, gunsmith, and—as revealed by one of his letters—a racist and a Nazi. Howard had nothing to do with the fashion label named after him, however.
How much did a Von Dutch hat cost?
Trucker Hats
However, these hats became very pricey due to their notoriety. The Los Angeles Times even reported that the infamous Von Dutch hats ranged from $42-$125 in price.
What does Von Dutch mean in German?
Von Dutch was the self-anointed nickname of one Kenny Howard. According to Steve Kafka, another famous pinstriper and artist who knew Howard during his life, it means “By German.” “’Von’ is ‘By’ and ‘Deutsch’ is ‘German,’” Kafka says.
What is the Von Dutch scandal?
In 2005, the Von Dutch cofounder was charged with first-degree murder after fatally shooting a man who he claimed attacked him with a broken bottle. Vaughn was found not guilty. He is now the owner of a clothing shop called FTW in the beach community of Rockaway, NY.
Who is the CEO of Von Dutch?
Where does Von Dutch come from?
The American multinational clothing brand was founded in 1999 in Los Angeles, California and is named after Kenneth Howard (nicknamed Von Dutch), a legend of American culture remembered as the godfather of Modern Stripes Day and the creator of the movement.
Why did Von Dutch go out of business?
Why Is Von Dutch Bad? Beyond Howard’s racist and anti-semitic roots, the Hulu series attributes Von Dutch’s decline to a number of factors, suggesting that the company may have been a money-laundering scheme and also hinting that the brand did business with someone connected to drug cartels.
Is Von Dutch still cool?
Thanks to a relocation, new strategies and a healthy dose of nostalgia, the brand has seen on resurgence on Instagram — and with Gen Z-ers. No 2000s style revival would truly be complete without a major comeback from Von Dutch, the brand that managed to make trucker hats a coveted fashion item.
What is the Von Dutch eyeball?
The flying eyeball can be traced back to the very beginning of Von Dutch’s career. According to him, the symbol is meant to represent an all-seeing and all-knowing power above, serving as a reminder that we are never truly alone in this world.
Who invented Von Dutch?
Von Dutch is a fashion brand that was created in the early 2000’s led by famed French designer, Christian Audigier. The iconic Hollywood brand has been a staple on the pop culture and music scene for over 15 years.
Mike Cassel of VON DUTCH Branding Mantra
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Von Dutch Net Worth Wikipedia Bio And Age Explained. Who Is Mike Cassel? Von Dutch’s Mike Cassel is a self-described outlaw. Learn more about the original …
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Who Is Mike Cassel From Von Dutch-How Old? Age Wikipedia …
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Von Dutch – Wikipedia
Von Dutch is an American multinational fashion brand posthumously named after Kenny Howard, … The trademark rights were sold in 1996 to Mike Cassell who, …
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Michael Cassel Age, Birthday, Wikipedia, Who, Nationality …
Mike Cassel, the originator of Von Dutch, is presently round 55 years of age. His actual age or date of delivery, in any case, …
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Against All Odds, Von Dutch Still Exits, but How Much Is It Worth
If you look at Von Dutch’s website, you can see that they’ve expanded far beyond the hats and bowling bags of days gone by. It even has a Von Dutch Paris tab, ooh la la. Nowadays you can buy the classics or try something new, like a Von Dutch ring. This one is simply called “Flaming”. The brand is still a bit pricey, so maybe you should share some with a friend, you know, go by Dutch.
The Untold Story of Von Dutch
The early 2000s have been back in fashion for what feels like forever, reviving the demand for the velor tracksuits, low-rise jeans, beaded baby tees and trucker hats that defined an era of consumerism. Now a new documentary series aims to explore the legacy of one of the most coveted brands in the industry.
Coming to Hulu on November 18, The Curse of Von Dutch: A Brand to Die For explores a complicated corporate history of sabotage and greed as different parties vied for control of the brand.
Andrew Renzi, the director, was drawn to the idea that Von Dutch, best known for its logo-embellished trucker hats, was cursed from the start.
Von Dutch
fashion brand
This article is about the company. For energy drinks, see Von Dutch (beverage). For the artist after whom the company is named, see Kenny Howard
Von Dutch is an American multinational fashion brand posthumously named after Kenny Howard, aka “Von Dutch”, an American artist and pinstripe artist of the Kustom Kulture movement.[1] After Howard’s death in 1992, his daughters allowed Ed Boswell to manufacture Von Dutch-branded items. The trademark rights were sold to Mike Cassell in 1996, who used the logo with Robert Vaughn on a clothing line called Von Dutch Originals.[3] French designer Christian Audigier helped popularize the brand in the early 2000s. Von Dutch was acquired by Groupe Royer S.A. in 2009. through its Luxembourg subsidiary Royer brands International S.a.r.l. bought back.
The clothing brand gained popularity in the US, catching the attention of celebrities such as Paris Hilton, Whitney Houston, Madonna, Britney Spears, Justin Timberlake, Jay-Z, Ashton Kutcher and Eric Church.[4][5][6] [] 7][8][9]
history [edit]
Kenny Howard[edit]
Kenneth Robert Howard was an American motorcycle mechanic, artist, pinstriper, metalworker, knifemaker, and gunsmith. Inspiration for the creation of the clothing line came from Howard’s daughters Lisa and Lorna after his death. They decided to use his stage name, Von Dutch; “Dutch” was a family nickname for Howard because he was considered “as stubborn as a Dutchman”.
Howard had a passion for cars and motorcycles. He also created special effects for Hollywood films and acted as a consultant on several period films. His best known work was at the 1955 Motorama 1955; He could graze a 1927 Studebaker for 10 days. Today, Howard is known as the father of the modern pinstripe.[10]
He was notoriously indifferent to the rights to his work, dismissing copyrights and patents as an “ego trip”.[11] He sold the Von Dutch name to fellow pinstriper Steve Kafka for $5,000.
Howard died of liver failure from alcoholism in 1992.[12]
Beginning of the company[ edit ]
In the 1990s, art collector Ed Boswell began selling Von Dutch patches at art shows in Los Angeles after acquiring the rights to the Von Dutch name from Howard’s daughters. He met former drug dealer Michael Cassel and competitive surfer Bobby Vaughn at a trade show and they decided to do business together, initially deciding to create a clothing line of garage jeans and workwear. Cassel and Vaughn eventually bought Boswell out of the company and brought in entrepreneur Tonny Sørensen as CEO and investor.[13] Sørensen commissioned Christian Audigier to design for the brand in 2002. Audigier invented the trucker hat, inspired by classic Americana like Marlon Brando’s motorcycle hat in The Wild One.[14]
success [edit]
The early 2000s were the best years for the company. Celebrities wore a variety of Von Dutch clothing items such as jackets, t-shirts and most notably trucker hats. Britney Spears and Justin Timberlake played crucial roles in Von Dutch’s rise to fame. Audigier met Spears in Los Angeles in 2002 and convinced her to wear the brand. Shortly thereafter, Spears and Timberlake made national headlines with their split, and happened to be wearing Von Dutch trucker hats on the cover of People. Awareness helped the brand grow and it began to sell.[15]
Other celebrities such as Paris Hilton, Lindsay Lohan, Ashton Kutcher and Beyoncé have been spotted wearing the $100 trucker hat. Kutcher was constantly seen with Von Dutch in the early 2000s, most notably on episodes of Punk’d. Von Dutch’s popularity peaked in 2003 with sales exceeding $33 million.
Pandemonium behind the scenes[edit]
Sørensen fired Vaughn and became sole owner in 2002. He also began to marginalize Cassel as a designer in favor of Audigier. Vaughn and Cassel became openly hostile to Sørensen; At one point, Cassel hired drug lord Pablo Escobar’s grandson to intimidate him into selling his stake in the company for $500,000, a proposal Sørensen rejected. Vaughn, meanwhile, tried to intimidate Cassel into selling his shares in the company and accused him of calling the police when he refused.
In February 2005, Vaughn was arrested for first-degree murder after he shot and killed childhood friend Mark Rivas, who he claimed attacked him with a broken bottle. In 2006 he was acquitted.
Reject [ edit ]
In the late 2000s, Von Dutch experienced a rapid decline due to issues such as brand saturation and counterfeiting. In May 2004, Boswell, resenting Cassel and Vaughn for buying him out of the company just before it became successful, leaked a 1992 letter from Howard to the press in which the late artist blasted several racist and made anti-Semitic remarks and expressed his admiration for Nazi Germany.[17][18] Although Boswell had nothing to do with the clothing line, this letter destroyed what little popularity the company still had; by 2004 the fashion press had derisively dubbed the brand “Von Douche”. Audigier left the company in 2007. In 2009, Sorenson sold the brand to French footwear company Groupe Royer.
resurgence [edit]
In 2016, Von Dutch made a comeback when Kylie Jenner was spotted sporting the famous trucker hat, jackets and two-piece sets.[21] In 2019, Von Dutch hired Ed Goldman as general manager and began making connections with the Los Angeles hip hop community. Rappers like Travis Scott, Saweetie and Megan Thee Stallion were soon sporting the brand on Instagram, and the company partnered with Young Thug to create a streetwear line in 2021.[22] Von Dutch also became popular with internet celebrities such as Emma Chamberlain and Addison Rae.[23]
As of 2021, Earl Pickens is the Executive Director of Design.[24]
See also[edit]
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